My Resume

Education

Masters Degree in Human Computer-Interaction

Indiana University, School of Informatics
May 2021

B.S. in Business, with majors in Marketing & International Business

Indiana University, Kelly School of Business
May 2012

B.A. in Liberal Arts, with a major in Visual Media Arts

Indiana University, School of Liberal Arts
May 2012

Work Experience

 

Sr. Product Designer

2021 - Current

  • I’m currently working on Flow (Automation) with Salesforce UX helping admins and users automate their tasks in enterprise SaaS.

    Shoot me an email to inquire about my current work!

 

Sr. Design/UX Strategist

2017 - 2021

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  • Crafted end-to-end customer journeys, focusing on delivering what customers need, when they need it, and where (in-app, email, SMS, webinars etc.)

  • Designed product enablement tools that increased conversions from free to paid in Sales and Service Clouds to help customers get started

  • Organized and hosted interactive, on-site Ideation Workshops in San Francisco and Indianapolis, engaging stakeholders from S.V.P. to Staff levels to brainstorm and lay out the strategy of the customer journey and user experience

  • Conducted and analyzed research on customer content consumption and language by lifecycle stage

 

UX Consultant

2014 - 2017

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  • Created and designed digital brand guidelines and UX pattern libraries for enterprise clients

  • Organized interactive, on-site workshops with clients focused on improving user experience design and content development

  • Created complex email frameworks systems organized for enterprise clients’ in-house design, developer, and marketing teams for large-scale campaign deployment

  • Managed tight deadlines and coordinated with internal and external stakeholders to execute complex client design solutions

  • Assessed data and user performance metrics for smart, data-driven design decisions

 

Digital Marketing Communications Specialist

2012 - 2014

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  • Facilitated a design overhaul of the promotional program from an antiquated paper trail to a digital user experience that saw a 200% increase in sales revenue

  • Assisted with trade show experience design, in-person sales, and product research for shows and expos around the world

  • Created efficient email templates, assisted with content, advocated for user experience, and deployed every email for six different brands, lowering time spent on each message by 50%

 

Freelance Marketing, Design and UX Consultant

2007 - Current

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  • Created and consulted on a variety of Creative Direction and Marketing solutions for clients that ranged from startup, to small business, to enterprise level

  • Managed the digital brand, design and messaging of an olympic-level athlete from the ground up, landed and maintained several sponsorships

  • Created brand identity, stationary and pattern libraries for local businesses

Skill Sets

 

UX Design

 

Branding and Creative Direction

UX Strategy

 

Executive-level Consulting

UX Research

 

Workshop Facilitation

Marketing Strategy

 

Visual Design

Proficiencies

 

Sketch + InVision

Advanced level design and prototyping

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premiere Pro, After Effects

G-Suite

Mail, Docs, Slides, File Sharing

 

Salesforce Lightning Design System

Components, patterns, and how they relate to the Salesforce products

Salesforce “SMART”

Certified Salesforce Admin, Marketing Cloud Consultant