How does one identify user pain points with an existing web experience?
By executing a usability study, of course! Myself and my Indiana University graduate class teammate, Austin Guevara, partnered with MarketWagon.com to determine how they could improve their website experience. They are a local Indianapolis company operates a local service, connecting local producers and artisans to consumers in their area.
We took care to recruit users within MarketWagon’s primary and secondary target audiences.